SELECTED WORK

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Square — Ggiata

Overview

An up-close campaign inside LA’s most talked-about deli became the blueprint for a new content ecosystem at Square. We embedded with their internal team to tell a richer, more human story: capturing the hustle, community, and culture behind a neighborhood icon. This project pushed Square beyond traditional advertising, capturing authentic, intimate brand storytelling that fueled everything from a 15-minute documentary to fresh evergreen marketing assets spanning Q1-Q4.

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Stance — Stitched Different

Overview

A raw and intimate brand refresh that brought Stance back to its roots. We stripped away the polish to reconnect with bold expression, culture-forward athletes, and a creative edge that doesn’t flinch. Built in close partnership with their internal team, the anthem marked the start of a new chapter - one that drove benchmark-breaking results across retail and digital.

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LA28 — Anthem

Overview

A brand campaign launch for the Olympic and Paralympic Games that took viewers on a journey through the real LA. We ran post-production for a heroic anthem film (directed by Eliot Rausch), showcasing athletes, artists, and the community, capturing the magnitude and diversity of LA28’s vision.

Google — Pier 57

Overview

An anthem film that transformed a corporate real estate move into a story of local investment and cultural renewal. Through poetic, layered imagery, we positioned Pier 57 as a community landmark, honoring its history and future.An anthem film that transformed a corporate real estate move into a story of local investment and cultural renewal. Through poetic, layered imagery, we positioned Pier 57 as a community landmark, honoring its history and future.

Nike — Run It Back

Overview

More than just a global high school basketball campaign, this project included an educational component, teaching students filmmaking techniques to elevate their own journeys in sports and media.

SFMOMA — Duct Tape & Dreams

Overview

A documentary celebrating the return of the Artist Soapbox Derby. We followed artists as they built and raced their creations, blending a vibrant campaign and graphic world with the energy of the race itself.

Google — Ananta

Overview

Capturing the magic of India's rapid growth and Google’s largest presence outside the U.S. This project was also a testing ground for our prototype camera rigs, blending innovative tech with elevated cinematic visuals.

Venmo — Money Talks

Overview

A mini-series featuring Tierra Whack, blending financial education with local culture in Philadelphia. This series highlighted community builders and creators, using Venmo’s tools to explore personal finance in a fresh, engaging way.

Uniqlo — All in the Ohana

Overview

A documentary blending the opening of Uniqlo’s first Hawaiian flagship store with a tribute to Taishi Hirokawa’s iconic photography. This film honored local culture, family, and creative legacy.

Verizon — Connect

Overview

Revitalizing a massive footage library into a cohesive anthem spot for Verizon’s fleet management software. We stitched together a narrative arc from diverse clips, creating a film that highlighted the real-world impact of Verizon’s technology.

Ford — Team Rubicon

Overview

Shaping 26 hours of footage into a powerful short capturing Ford’s humanitarian efforts after Hurricane Helene: turning raw, diverse stories into a cohesive, impactful brand asset for Ford.

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